Since its launch in 2008, Magento has become one of the top platforms for e-commerce, powering sites for companies such as Canon, Graze, and Burger King. Now, with version 2.0, Magento offers new and expanded features that work with both backend and frontend operations, such as full page caching, advanced customer segmentation, and the ability to separate databases. Performance has been improved as well, with reduced JavaScipt calls and CSS preprocessing. Thanks to its thriving community of developers, Magento v2 also features a variety of plugins customized to suit the unique needs of users.
One of the biggest improvements over Magento 1 is Magento 2’s user-friendly backend. A common complaint amongst users of the original Magento is that the interface was made only with the tech-savvy in mind. For businesses lacking an in-house IT department, ease of use is crucial. Luckily, Magento 2.0 makes product creation and inventory management much easier, with improved screen size optimization, more intuitive menus, and faster overall performance. Using a new Full Page Cache extension, save and load times are greatly reduced, both for the admins and for end-users.
If you are a current user of Magento, you may consider an upgrade to V2—it might be just what you need to give your shop the competitive edge. And best of all, Magento 2 easily integrates with popular payment processors, such as Paypal. Customers prefer using a familiar payment method when visiting shops, especially one that offers a layer of protection. Because many shops simply use a credit card form, sites that integrate common payment options together with high performance will stand out. Furthermore, upgrading is easy and can be done with just a few clicks using the new standalone installer—bringing your business to the edge with easy 2-step checkouts and default-enabled guest checkout options.